In order to enhance business visibility, many owners chose channel letter signage options. These are three-dimensional, illuminated signs that are eye-catching, highly durable, and offer a professional look to your storefront.
However, there are some important considerations you have to make while installing channel letter signage to ensure your sign looks great and functions well for years to come.
This blog will take you around the do’s and don’ts of installing channel letter signage so your investment doesn’t go down the drain.
The Do’s of Installing Channel Letter Signs
Here is a list of things you must consider during channel letter signage installation:
- Choose the Right Location
Selecting the right location to maximize visibility and increase sales is crucial. To tick off the boxes, make sure to install the sign where it is easily visible, such as the main road, parking lot, or pedestrian walkways. You must consider the right angle and height so people can see it clearly from a distance. - Use High-Quality Materials
Business signage is a significant investment. That is why you should never compromise on the quality of the materials. Choosing high-quality materials like acrylic or aluminum ensures durability and longevity. When it comes to choosing the right illumination options, go for LED lighting for efficient, bright, and consistent lighting. - Hire Professional Sign Installation Services
Installing channel letter signage, or any business signage, requires precision, expertise, and knowledge. Hence, hiring a professional signage installation service such as Southland Signs is your best bet. They can ensure your sign is secure and compliant with local authority rules. - Obtain Local Permits and Compliance
Installing channel letter signage might require you to obtain local permits. Make sure you comply with local rules to avoid any penalties. Most signage companies offer this as an additional service to save you the hassle.
The Don’ts of Installing Channel Letter Signs
While some things are important to include, here is a list of things you must avoid:
- Don’t Ignore the Importance of Lighting
Lighting is one of the main key features of business signage. So, do not forget to focus on lighting elements. Avoid using outdated lighting like neon lights. Instead, opt for LED lighting, which is both cost-effective and energy-efficient. You must also ensure that there are no dark spots or uneven illumination. - Do Not Overcrowd Signage
An overcrowded sign does not give off a professional look. It also makes it difficult to read and comprehend. To avoid that, stick to your business name or a simple tagline if necessary. Stay consistent with your chosen font to avoid clutter. - Do Not Use Low-Contrast Colors
Use contrasting color combinations to make the text visible over your background. Choose colors that are associated with the brand name and logo. - Do not Ignore Maintenance
Regular maintenance is essential for your sign to look great for years. Ignoring this factor can lead to fading, burnt-out lights, material wear, mounting issues, etc.
Pro Tip: Scheduling regular signage maintenance will increase longevity over time.
Final Words
Installing channel letter signage can be a costly investment, which is why you want everything to go right. Make sure to choose the right location, use high-quality materials, and obtain local permits.
Not sure how to install your channel letter sign? Hire a professional signage installation service from Southland Signs today. Call us at (832) 582-8339 for an estimate.