Every popular business is identified by its logo. Logo is a form of numeric, abstract or alphabetical representation of a business.
Hence, every business should focus on building its identity through its logo. This blog talks about the different types of logos so you can choose a suitable type for your business.
Types of Logos
In order to analyze the best style for your business logo, it is important to learn about the two main types. Let’s list them below!
Word Mark
In this type of logo design, only the name of you company is involved. This may seem straightforward, but you must think about the font size, type, addition of special characters and capitalization.
A professional signage designer can help you curate a perfect logo for your business. This will serve as a visual memory for your clients.
Pictorial Mark
The second type of logo includes images, graphic icons or even symbols. This creates a powerful pictorial point which becomes your brand identity.
You can play around with words and images to create your own personal style.
In this process, one must make sure to keep their business signage simple and easy to read.
Combination Mark
This type of logo combines the use of words and images both. This is the most versatile form of logo.
You have an option to build a unique and personalized logo for your business balancing the use of alphabets and images.
Do Logos and Business Signage Mean the Same?
While we talk about logos and business signage, many people are confused whether they mean the same too.
The answer is no, logo and business signage are completely different concepts but they are related in terms of branding and business marketing.
The main difference between logo and business signage is; a logo is a unique graphic symbol or mark that represents the company, while business signage refers to physical signs or displays that represent the business premise.
Business signage uses the logo as an element of brand identity.
What Factors To Consider While Forming a Logo?
- Make sure your logo aligns with your entire brand.
- Make correct use of alphabets and letters.
- Do not overuse elements so that the logo doesn’t seem appealing.
- Choose the right colors to gain maximum attention.
How Can You Introduce Your Logo In Business Signage?
In order to make your business identity more visible and prominent, here is how you can effectively incorporate the logo for better reach!
- Place the logo in a visible, prominent spot (top or center).
- Make sure your logo is sized properly in relation to other elements.
- Maintain consistent colors, fonts, and design with your brand identity.
- Use LED lights for better illumination or contrasting backgrounds for better visibility.
- Incorporate the logo in outdoor, indoor premises. You can also use different signage options like free standing, billboards etc.
Final Words
A business signage comprises your logo. You should make sure it reflects your business goals and identity very well; including a careful consideration of fonts, colors, text and size.
If you want to design a bespoke logo for your business, Southland Signs provides all-rounding service from sign design, installation and repair in Pasadena, TX. Call us at (832) 582-8339 for more information.