Imagine walking into a store and feeling completely lost. In order to overcome that feeling, a combination of well-placed retail signage can be your guiding stars; that communicates simple yet effective messages to the customers.
In this blog, we will explore various types of retail store signage options that you can use within and outside your premise. Let’s dig in!
What Are The Two Main Types of Retail Store Signage?
- While there are many types of retail signage options, the two main classifications are as follows:
- Exterior Signage
One of the primary type retail store signs are exterior signage. These are considered as a first impression; a visual cue that draws customers to your store. Some examples of exterior signage are:- Storefront Sign: This includes the main sign of your store with its name and logo. It is placed above the entrance.
- Window Graphics: Many retail stores include window decals, clings, static and digital posters to promote ongoing sales, discounts and other seasonal announcements.
- Outdoor Signage: This is majorly placed outside the store such as billboards, sidewalk signs or sandwich boards to advertise important information.
- Pylon signs: They are typically free-standing sins that help locals to find businesses.
- Interior Signage
Another main type of retail store signage is interior. These are placed inside the store to direct and inform customers about different things. Let’s list down some examples of interior signage in retail stores:- Department Sign: A retail store has multiple departments. These signs help indicate various sections like pharmacy, beauty and skincare etc.
- Aisle Signs: These help list down products and categories in different aisles.
- Sale Signs: These signs display ongoing sales, promotion and discounts.
- Informational Signs: These serve the purpose of communicating information like store policies, hours etc.
- Wayfinding Signs: These help customers find the way within the store such as restrooms, exits, counters etc.
While we have listed the main retail signage types, here are some other examples too!
- Countertop Signage: These are small, precise signage options displayed on tables for easy access to information and notices.
- Health and Safety Signs: These signs primarily communicate emergency exits, and other safety instructions; especially in high traffic places.
- Accessibility Signs: These can be placed outside the premise, or within, to inform customers about the means of accessibility like ramps, handicap washrooms etc.
- Digital Signage: Apart from traditional signage options, people are now moving towards digital signage. These can display dynamic content like videos, product reviews, advertisements etc.
Can You Use More Than One Type of Signage In Retail Stores?
Yes, absolutely. You can use a combination of signage on retail stores.
You can mix and match different types of signage in your retail store to create a visually appealing and informative environment for your customers.
Make sure to not make the space too cluttered and wordy. Strategize the placement, target your audience and elevate the overall retail experience with specialized services!
Conclusion
Retail signage isn’t just about providing directions; it’s a powerful tool to engage customers, promote products, and ultimately boost sales.
You can use multiple signage, both interior and exterior, to display useful information and attract customers.
Southland Signs specializes in sign design, installation and repair services. Call us at (832) 582-8339 for more information.